Virtual events have been around for years, but because of the pandemic, countless companies have adapted to a new norm and switched their planned events to virtual platforms. But with the end of the year and the pandemic in sight, we ask ourselves: what will virtual events look like in the years to come?
That they will not disappear just like that is already clear. They have proved their worth too well. But will the 2020 stock markets be comparable to next year’s? These are our predictions.
HAND IN HAND WITH PHYSICAL EVENTS
Organisers of trade fairs and events have had to reinvent themselves in the past year to stay on top of things. They did this with the help of technology that, until recently, they had been wary of: virtual trading platforms. In the meantime, they have moved beyond this initial fear and more and more of them are noticing how well digital events perform compared to their physical counterparts.
Nevertheless, physical stock exchanges are not absent from the future picture. They will remain strong when it comes to presenting products or making new contacts, despite the expensive price tag that often comes with it. As a result, as many as 20% of all companies do not invest in event marketing at all. However, this cost factor is largely eliminated with a virtual event. In addition, visitors to a virtual fair do not have to consider transport and the associated costs.
In short, companies put a lot of money and effort into setting up a physical event – and do not reach their full target group. By being flexible with a hybrid approach, organisers get the best of both worlds.
USABILITY ABOVE ALL
Even when physical exchanges start up again, people will continue to prefer the virtual alternative with the hybrid approach.
User-friendliness has a lot to do with this. Visitors can visit the fair day and night from any location, which greatly lowers the threshold to visit. It will also be much easier for them to find the information they want. That makes the user experience a lot more pleasant.
The big advantage for exhibitors here is that it is easier to guide people to their own site from a virtual stand, as they already have an online presence. At a physical event, one does not take the time to do this, which often leads to visitors going home with a bag full of leaflets and flyers that unfortunately end up in the rubbish bin.
As an organiser, setting up an online event will always be cheaper and easier. At Fairtual Technologies, we work daily to ensure this. For example, we will soon be launching a new option that will give organisers the opportunity to fully customise their event. Thus, one can enjoy a flexibility that cannot be found anywhere else.
FOR YOUNG AND OLD
The hybrid approach will undoubtedly become the standard among established companies, but smaller events will also continue to enjoy its benefits.
When setting up a smaller fair, one often has to deal with a limited budget. It is therefore important that every euro is used to the full. Often this means making concessions. This problem, however, disappears with the establishment of a digital stock exchange. In this way, a fantastic event is organised without having to compromise on quality.
No matter how big your organisation, a virtual event by Fairtual Technologies never disappoints.
Although we do not have a crystal ball, the above logical conclusions show that virtual exchanges will remain important in the future.